Marketing Comm. 1 (ODE)

Course description

This course will introduce key concepts related to the promotions mix in an Integrated Marketing Communications framework. Students will be introduced to the foundation of IMC and communication concepts specifically as they relate to consumer behaviour. This course focuses on advertising as part of the promotional mix and explores creative approaches and media alternatives, including the internet and social media options, needed to prepare and justify different marketing communication approaches. The advantages, pricing, and measurements of different types of media will also be explored.

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

Contact ol@georgiancollege.ca or call 705.722.1500 for more information.