Introduction to Advertising

Course description

In this course, students are introduced to advertising and marketing communications, its role in the marketing mix, and its relationship to business strategy and planning. Students examine the various roles within advertising agencies and marketing departments and their relationship to other business functions, current industry trends, and successful advertising campaigns. Students learn to prepare marketing communications materials and select appropriate media

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education